I truly love picturing the marketing meetings these companies have.
“What should we call this product?”
“My grandson and his friends say swag a lot. I think kids these days think swag is cool.”
“Well we checked into Mildred’s idea and ‘The Fortnight’ is copyrighted so let go with Swag.”
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I think my favorite part of this is that the male model looks like he just found out what he was modeling for right before the picture was taken.